Florence Grace Floristry
Business For Sale, Bathurst NSW
Own a beloved, established floristry in the heart of Bathurst. Florence Grace is perfectly placed for a lifestyle shift with real earning potential, drawing steady walk-in traffic from its position inside Dejorja & Co on Keppel Street and the surrounding boutique and café precinct. Flexible hours, loyal customers, and strong supplier relationships make this an easy, confidence-building step into business ownership.
Why buyers will love this opportunity
Lifestyle and flexibility
Set your own trading hours, scale seasonally, and enjoy the slower pace and lower costs of the Central West while keeping strong revenue channels across retail, events, and weddings.
High foot traffic location
Located inside a busy boutique on popular Keppel Street with cafés and retail on your doorstep, giving you reliable passing trade in addition to online and phone orders.
Low fixed costs
Simple, all-inclusive rent of $300 per week that covers phone, internet, electricity, water, and commercial bins, making cash flow planning straightforward.
Established brand and systems
Sale includes the website, Instagram and Facebook accounts, branding and logos, wholesale accounts, and all tools and fixtures so you can start from day one. Smooth handover support available.
Multiple revenue streams
Fresh bouquets, dried florals, giftware, locally made products on commission, plus weddings, corporate events, and parties already in demand.
Seasonal peak profit opportunities
Capitalise on Valentine’s Day, Mother’s Day, weddings, and holiday gifting seasons that bring surges in both online and in-store orders, creating predictable high-revenue periods each year.
At a glance
Asking price: Enquire for price details, including stock and assets
Established: 13 June 2021
Location: Inside Dejorja & Co, 37 Keppel Street, Bathurst
Trading channels: Website, social media, phone, and walk-ins
Current hours: Currently Mon, Wed, Thu, Fri 9–5, Sat 9–2, with the option to open during Dejorja & Co’s full hours, including Sundays
Rent: $300 per week including all outgoings
Transition: Owner willing to provide guidance for a seamless handover
Compliance: Buyer to obtain an ABN
What’s included
Fixtures and equipment
Florist fridge, storage shelving, front and rear counters and cupboards, cash register, stock shelving, vertical card stand, coloured display boxes, white metal plinths, display ladders, step stand, large urns and plinths, vases and buckets, florist tools and sundries, printer, ribbon holders, and more.
Digital assets
Website, Instagram, Facebook, email account, and existing wholesale accounts. Right to continue using the Florence Grace name offered as goodwill.
Supplier and logistics relationships
Strong accounts with Demasi Brothers, Harry’s Wholesale, Amazing Flowers, and other growers. GOAT Transport supply runs Monday, Wednesday, and Friday for fresh stock. These connections reduce risk and keep your stems consistent year-round.
Location benefits
Main street prominence
Situated on Keppel Street: a destination strip for locals and visitors, with cafés, boutiques, and weekend foot traffic.
Inside a busy boutique
Piggyback proven traffic and retail success, then add your own events, workshops, and seasonal displays to amplify in-store conversion.
One low weekly rent including outgoings
Easier budgeting and fewer vendor accounts to manage.
Next steps
Serious enquiries only.
Feel free to reach out, request more information, and/or arrange a site visit on Keppel Street.
Contact
Leah Taylor, Florence Grace Floristry
Phone: 0467 665 877
37 Keppel Street, Bathurst